COMMERCIAL
OPTIMISATION
SOLUTIONS
Services
Project Commercial Development
Evaluation of project variables and operational performance to enable commercial viability and required carbon reduction. Development of detailed financial models, revenue streams & cost targets, asset performance and long term macro assumptions to support contractual terms negotiation.
Asset Performance Improvement
In-life financial performance appraisal and outlook. Optimisation of input and output variables including complex commercial problem solving to deliver profitability improvements.
Detailed Business Review
Post purchase / in-life / pre-sale detailed business review to identify short term wins, strategic opportunities and business value improvements. Evaluation of asset/business exit decision implementation timing in order to maximise returns.
About
Avidity was founded to address a shortage of comprehensive commercial evaluation and profit improvement delivery services primarily within the energy and utilities sector.
Its founder, John Roundell, has 15 years experience of combining finance, commercial, operational, technical and regulatory constituents to commercially optimise new build and in-life low carbon energy assets and businesses.
Unlike some industries, the factors influencing the financial performance of energy assets and companies are many, varied and evolving. Avidity understands these components and differentiates itself by delivering realistic commercial optimisation solutions.
John Roundell
Contact
Enquiries
For any enquiries, questions or commendations, please call: +44 (0) 7872 955960 or fill out the following form
Contact Us
Location
We are based in Stoke Prior, near Bromsgrove, Worcestershire in the UK.
​
We undertake assignments in the UK, Europe and the rest of the world.
Tel: +44 (0) 7872 955960
Employment
If you would like to develop your career with Avidity, please send your CV and an introductory video to: